關於此中醫藥宣傳項目
此項目旨在提高馬來西亞中醫藥業內人士（包括中醫師、中藥商等）對於開出、推薦和交易瀕危受保護物種的處方或中藥材等行為的意識，並呼籲他們停止相關行為。鑒於消費者對業內人士的行為影響，我們也製定了針對勸阻消費者遠離購買含有瀕臨滅絕和/或受保護野生動植物的中藥材和成藥的信息。
About the TCM Project
This project aims to raise awareness and shift the behavior of Traditional Chinese Medicine (TCM) practitioners and traders in Malaysia away from prescribing, recommending, and trading endangered and/or protected species. Acknowledging the influence of consumers on the motivation and behavior of practitioners and traders, we also developed targeted messaging for the former to discourage them from seeking out TCM containing endangered and/or protected wildlife.
此項目的兩個主要目標為 -
一：提高中醫藥業內人士對使用瀕危和受保護物種所帶來各種負面後果的認知。
二：減低目標公眾對馬來西亞傳統藥物含瀕危和受保護物種成分的需求。
我們很榮幸獲得馬來西亞華人醫藥總會（FCPMDAM）和馬來西亞中國醫藥保健食品商會（MCMH）對此項目的大力支持。
The project’s two main objectives are –
Objective 1: Increase awareness of the many negative impacts of using endangered and protected species in TCM in Malaysia.
Objective 2: Help reduce demand for traditional medicine that includes ingredients from endangered and protected species in Malaysia.
We are honoured to have the endorsement of FCPMDAM and MCMH for the project.
關於TRAFFIC
TRAFFIC是一個在全球範圍內關注野生動植物貿易、保護生物多樣性和可持續發展的非政府組織，使命於確保合法且可持續的野生動植物貿易造福地球與人類。
TRAFFIC的項目聚焦於特定主題問題，並跨越國際邊界。TRAFFIC在亞洲的一些針對性引導社會行為（Social Behaviour Change, SBC）項目包括：
- 馬來西亞 – ‘仁心’ 項目（2021-2024）
旨在應對瀕危和受保護物種在大馬中醫藥裡的需求。 - 泰國 – ‘The Kind Dining’ 項目（2019-2022）
旨在應對野味類製品的非法消費。 - 中國 – ‘Green Collection’ 項目（2017-2021）
旨在應對非法消費野生動植物商品進行收藏。 - 越南 – ‘Chi’ 項目（2014-2021）
旨在應對越南對犀牛角的非法消費。
TRAFFIC is a leading non-governmental organisation working to ensure that trade in wild species is legal and sustainable for the benefit of the planet and people.
TRAFFIC’s projects focus on specific thematic issues and span across international borders. Some of TRAFFIC’s Social Behaviour Change (SBC) projects in Asia include:
- Malaysia – ‘Kind Heart’ initiative (2021-2024); this project
To address demand for endangered and protected species in Traditional Chinese Medicine (TCM) in Malaysia - Thailand – ‘The Kind Dining’ initiative (2019-2022)
To address the illegal consumption of wild meat products - China – ‘Green Collection’ initiative (2017-2021)
To address the illegal consumption of wildlife commodities for collection - Viet Nam – ‘Chi’ social marketing initiative (2014-2021)
To address the illegal consumption of rhino horn in Viet Nam
關於 HealersForTheWild.com
HealersForTheWild.com 為大眾獲取宣傳材料和技術資源帶來了便利，旨在鼓勵中醫藥業內人士以合法方式執業，並提供涉及瀕危受保護物種成分的中藥材和中成藥的合法可持續替代方案。此外，此網站也充當為信息中心，提供與此項目相關的新聞和更新。
About HealersForTheWild
HealersForTheWild.com provides easy access to outreach materials and technical resources. These aim to promote lawful TCM practices among practitioners and traders, while suggesting legal and sustainable alternatives. Additionally, this website serves as an information hub, offering news and updates related to the project.
關於馬來西亞華人醫藥總會
馬來西亞華人醫藥總會（FCPMDAM）是一個由大馬44間中醫中藥公會所組成的傘狀組織，由全國各州具有代表性的中醫中藥團體組成。為了全國中醫藥的共同利益，總會有責任團結及領導全國藥業者，向政府爭取及維護業者的利益，以確保中中醫能全概念傳醫藥能夠穩健地發展。
關於馬來西亞中國醫藥保健食品商會
馬來西亞中國醫藥保健食品商會（MCMH）成立的宗旨是為了維護及保障會員的共同權益與福利；促進經銷中國專利醫藥、保健食品及藥酒業務；致力協助會員解決商業難題。
About FCPMDAM
The Federation of Chinese Physicians and Medicine Dealers Associations of Malaysia (FCPMDAM) is an umbrella organization consisting of 44 TCM associations in Malaysia, with TCM representative groups from every state in the country. The Federation unites and leads the national TCM industry for the common interests of the TCM industry across the country, including fighting for and safeguarding the interests of the industry from the government, and ensuring that TCM can develop steadily and comprehensively.
About MCMH The Malaysia-China Traditional Medicine and Health Food Product Association exists to safeguard and protect the common rights and benefits of its members; to promote the distribution of patented Chinese medicines, health products, and medicinal wines; and strive to assist members in solving business challenges.